I think what basically made that statement most relevant to me was that it’s simple but true. (More simple said than done in some ways for me right now.) I know who some of my macro necktie markets competitors are and basically what they are doing. There are so many out there, that I don’t keep track of them all.
On a more micro level, I’ve heard of some other tie companies close by, but I don’t know how to find most of them. [Note to self, find them!] Now that I’m writing this, I should also focus (some? a lot?) on country or state specific souvenir businesses.
Also, the LDS missionary businesses have some competitors within.
Basically, I’ve got to update my list in a few different ways. After I’ve done this, though, listening to and trying to find out what my competition is doing will come in handy. Just tonight I was doing some listening and ABC Ties had asked a blogger (with some reach I suppose) to blog about one of their ties. They sent her a free tie that her husband chose out and she wrote about his reaction. [Translation for me: I’ve got to get doing this too!]
This is something I already thought about doing, but haven’t had a finished product to do this with yet. (Soon, though; very soon.)
Now that one of my competitors has done something like this, I’ve learned that:
1. My idea does work–meaning that a blogger will review a tie.
2. A free tie and a personalized choice will probably elicit more rave reviews than something bland and possibly not even noteworthy.
There are probably more, but to close up here, I listened and learned. Great thing to remember and I’m grateful for Shua and his insight.
p.s. I’ve got to put in a shout-out for Thanksgiving Point for letting us meet in their Garden Room that has really cool, scenic views and for being so nice!