I can’t take any credit for this post, other than the fact that I’m sharing it.
I want to remember it and use it in the future. There were some great ideas here from many different people about how to:
1. Draw in more customers
2. Make the actual experience even better.
3. Be real.
4. Help the customer who shares about the service get a reward.
All these things are what I want to do and how I need to market my business.
p.s. Lots of great stuff in the comments.