I really liked this article.
I think a lot of things are moving that way. Also, though, I think that you don’t have to give away everything you produce. There isn’t anything wrong with having people pay for the product or service that you provide. I think that there are items that are “commoditizing” and thus it make sense to offer them free from the start.
I’m going to be starting a business soon. I’ve actually already started; I just don’t have the product to sell yet. I’m sure that I’m not going to give them away for free. I would like to sell them for a quasi-premium price. I wonder, though, if I did just give them away and charged for the packaging if that would work? Maybe not. (I would charge, for example, $5 for it; where as the product itself would normally sell for around $30.) I have though a lot about giving the packing away for free; along with the product. Still, though, that is only a part of my offering that is free. More or less it’s just a value add. I don’t know….more to think about.
I really like provocative articles like the one from Chris Anderson above.
Any thoughts of your own?