I just read this article.
As I’m trying to set up my own business on-line and decide how to offer my product. This article is eye-opening and interesting to me. The psychology of buying things and why people will purchase more when “offers” are giving is great to learn about.
I like the line in the article where it says that “a free-shipping offer that saves $6.99 is more appealing to many customers than a discount that cuts the purchase price by $10.” Great insight. I think that I’ve purchased more on Amazon to reach the $25 minimum for free-shipping as many others have.
I hope that offereing free-shipping will translate into something good for me too.