Not so grand, Why product launches are overrated.

I think that there are definately two sides to this story. I think, for the most part, if your launch is something you spend a lot of money (whatever that amount is in relation to what size your company is) then Seth is probably right. The other comment from “The Cynic” is also valid in my opinion. I think if you can do something that doesn’t cost you an arm and a leg and a lot of time to plan, then getting your name out there that way is probably a good thing. I can see the benefits of both, though, I think I will personally not have a “grand opening” when I launch my business.

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